Peretti joins GJC to complete high level hospitality team

Experienced F&B industry expert Paolo Peretti, has joined GJC Advisory as a senior consultant to head up its newly created hospitality division.

Paolo joins GJC with a wealth of experience from Patisserie Valerie, KFC, Starbucks, SSP, Burger King and TWG Tea. He will lead a full team that includes Martin Ridgeway, an FD with significant experience in the bar, club and live music sector; former Whitbread executive Rajesh Joshi; and Scott Everest who has 25 years of experience in the holiday and hotel sector.

GJC’s CEO Gavin Jones will also be part of hospitality focus having worked at the likes of Whitbread and Travelodge and oversaw a multi-million pound, venture capital investment in a well-known hotel group.

This newly created team, responsible for multi award-winning startups and boosting the fortunes of hotels and the high street alike, is ready for what will undoubtedly be a very different hospitality sector. Economic recession, potential social distancing rules for customers, new guidelines for employees and all on the back of an extended period of closure through lockdown. The hospitality industry has never faced such a daunting and difficult prospect as this, however opportunity will always rise from those ashes and this GJC team will be there as seasoned professionals with unrivalled experience.

GJC’s hospitality team will offer a full turnaround support package that includes all aspects from financial planning, lease re-negotiations  mergers, acquisitions, re-structuring and re-financing through to operational improvement, senior management recruitment and employee development. This team is perfectly placed to help hospitality businesses not just ‘survive’ but to ‘thrive’ as well.

Commenting on the completion of the hospitality team, GJC CEO Gavin Jones said: “What we’ve assembled here is an experienced, capable, high level team that is perfectly positioned to perform in the brave new hospitality world that we’re about to encounter. The appointment of Paolo Peretti to head up the team is the final piece of jigsaw and I fully expect them to develop and flourish over the coming weeks, months and years. From amongst all the chaos will come real opportunities for the hospitality industry and GJC will be at the very forefront of that.”