Laura Di Bonaventura


Personal Bio

Laura is a highly strategic, multilingual marketeer with over 15 years of global experience across digital channels, marketing and products.

Laura has outstanding commercial and analytical skills, with a strong ability to execute and extensive experience in cross-functional structures.

With a proven track record of achieving ambitious goals, Laura is a people leader with a reputation to develop and empower global teams.

“Laura was a very thorough Marketing expert who used her knowledge to help us not only on branding, but also our marketing plan and how we should execute that plan for maximum exposure.

I would highly recommend Laura as she has an abundance of experience and is very easy to communicate with”. Director at Devoted Pet Foods

  • Brand Management & Communication.
  • Marketing & Media Management.
  • Loyalty & CRM.
  • Digital Engagement.
  • Mobile Apps.
  • Budgeting & P&L.
  • Market Expansion.
  • Data & Analytics.
  • Global Team Management.
  • Agency Management.
  • Webby Winner Team, Lego Life App Family & Kids – 2018
  • Best Brand Campaign Award, Lego Duplo Mums Campaign – 2011
  • Lego UK Charity Lead, BBC Children In Need – 2022

Global Head of Marketing –  Company Of Animals

Full ownership of the marketing function globally, building an inspiring product positioning and portfolio, communication, consumer services digital engagement and channel activations. Working closely with the CEO and wider board in addition to peers to shape the company direction and drive the next phase of growth.

Global Head of Marketing – Lego Digital Channels

Defined and led the overall marketing and media strategy, brand communication, partnerships and market execution of Lego owned channels: Lego Life App,, Lego TV App and Lego Life Magazine to drive and develop growth and retention.

Marketing Director – Lego Life App

Managed Lego Life App’s marketing strategy, execution, and continuous development across all Lego territories. Developed and established the brand communication and media strategy, partnerships and built an agile learning mindset to fuel and drive effectiveness and innovation.

Director – Lego Club

Promoted internally to re-define and lead the change of the Lego Club magazine, experience, vision, and strategy. Responsible for experience design, content strategy, operations and data, marketing and marketing integration at a time of uncertainty and change.