Kam Baines
Associate
Kam is a highly strategic and creative brand and marketing specialist, with extensive experience in defining and delivering profitable business and brand growth.
She has worked with some of the UK’s best-known retail, leisure and hospitality brands, combining commercial insight, customer understanding and full-mix marketing expertise to help businesses strengthen their proposition and improve performance.
Kam has held senior marketing positions across businesses including Patisserie Valerie, Hoar Cross Hall, Eden Hall, Punch, IHG, LEGO and LEGOLAND Windsor Resort. Her experience spans brand strategy, customer experience, digital marketing, food and beverage development, e-commerce, guest experience and stakeholder management.
- Brand Strategy
- Marketing Strategy
- Business Growth
- Customer Experience
- E-commerce
- Digital Marketing
- Brand Proposition
- Consumer Insight
Kam has over 18 years’ marketing experience across retail, leisure and hospitality, having held senior roles with brands including Patisserie Valerie, Hoar Cross Hall, Eden Hall, Punch, IHG, LEGO and LEGOLAND Windsor Resort.
She has also worked across spa, hotel and pub businesses, developing brand propositions, marketing strategies and customer experience improvements that support commercial growth.
Kam brings a strong mix of strategic thinking, brand development and commercial marketing experience, helping businesses create clearer propositions and stronger customer experiences.