GJC team appoint North East Regional Director

The fast growth business consultancy GJC has boosted national reach with the appointment of Sarah Brookfield-Almond as its first Regional Director of the North East.

Yorkshire-based Sarah is a passionate and results driven Marketeer and Managing Director. Her near 20 years experience across the hospitality, retail and service sectors has always been customer focused. Sarah is known for her strong track record in strategic planning, innovation and brand development and prides herself on being results driven.

During her career Sarah has overseen various marketing campaigns and while holding the position of Managing Director for James’ Place had responsibility for running a group of 11 companies with a combined turnover of £22million. The group included hotels and inns, wedding venues, leisure complex as well as food and retail outlets.

Since 2020, Sarah has operated as a business strategy and marketing consultant working with varied clients delivering strategic business reviews, marketing and branding campaigns within the B2B and B2C sectors. Many of Sarah’s most recent clients have been hospitality focused as the sector has looked to recover from the pandemic.

As Regional Director, Sarah will be responsible for growing GJC’s footprint by bringing on board new consultants who will assist clients bouncing back from the pandemic.

Commenting on the new appointment, GJC CEO Gavin Jones said: “When it comes either developing businesses or turning them around, we find that marketing is one of the most important facets of the strategy. With this in mind the appointment of Sarah is a vital move for the business. She has unrivalled experience within the sector that I know that our existing clients as well as new ones will benefit from her knowledge. This is an exciting appointment for GJC.”

Commenting on her new role, Sarah herself said: “For me, the opportunity to take my industry experience to help regional business owners achieve their goals was very appealing. Getting under the skin of different client businesses means that it will be continually interesting and rewarding. It’s also an opportunity to collaborate with really high calibre associates who are experts in their fields and that’s hugely attractive.”